Identity, Launch, and Growth
Challenge
When I joined Veritone, the company was still in its first year, poised for growth, but lacking the basics of a cohesive brand. There was no established logo, visual identity, or core messaging to unify teams or introduce their AI technology to investors and customers. Sales and marketing materials were fragmented, and there was no clear story about what Veritone did or why it mattered. My challenge was to build the foundation: develop a defining brand identity and create the strategic, creative assets to help Veritone launch with confidence and clarity.
My Role and Process
As the Creative Marketing Director, I guided an end-to-end transformation.
I started by revisiting brand positioning, mapping Veritone’s USPs, and distilling complex capabilities into human-centered benefits. My process included:
Working with cross-functional teams (product, marketing, sales) to uncover insights and real customer needs.
Shaping a unifying brand narrative, including tone of voice, audience messaging, and content pillars.
Leading the redesign of the website, developing a new site structure, UX/UI wireframes, and visual identity for clarity and consistency.
Collaborating on digital campaigns, content calendars, and launch assets to elevate Veritone’s story with every touchpoint.
